Language

Matters

A Guide to Person-First, Stigma – Free Communication.

Stigmatized Language Creates Barriers That Prevent Care ♥ Stigmatized Language Creates Barriers That Prevent Care ♥ Stigmatized Language Creates Barriers That Prevent Care ♥Stigmatized Language Creates Barriers That Prevent Care ♥ Stigmatized Language Creates Barriers That Prevent Care ♥ Stigmatized Language Creates Barriers That Prevent Care ♥


Words Create

Worlds

Speak with Intention

Words are never just words — they carry weight, history, and power. This guide helps you step into conversations with care, using language that respects the complexity of people’s lived experiences. Whether you’re speaking as a professional, a loved one, or a neighbor, your words can be a bridge to healing.

Say What You Mean, Without Harm

Every phrase we use reflects our values. “Language Matters” gives you tools to communicate without reinforcing stigma, shame, or stereotypes. Learn how simple changes in language can open doors, change perceptions, and stand against systems that silence or dehumanize.

Create Space for Respect

Changing the way we talk is part of creating a more just world. This isn’t about being politically correct — it’s about being human. Let this guide be your reminder that language can either uphold dignity or strip it away. Choose words that make room for growth, not judgment.

LANGUAGE

MATTERS

A guide to stigma-free, person-centered communication across systems of care and justice

Words shape how we understand people and the challenges they face. They can build bridges—or reinforce barriers. In conversations about substance use, mental health, housing instability, and legal involvement, language has the power to either stigmatize or affirm.

This resource was created for individuals, professionals, educators, and community members who want to communicate with respect, dignity, and care. Whether you’re writing case notes, having a family conversation, teaching students, or sharing on social media, the words you choose matter.

Below is a curated list of “Say This, Not That” examples to help shift the narrative. Each phrase encourages person-first, trauma-informed, and socially conscious communication, offering practical alternatives to harmful or outdated language. These suggestions are not about being “politically correct”—they’re about being accurate, compassionate, and aligned with equity and justice.

Say This

Not That

Why It Matters

Person who uses drugs substances

Drug Addict

Focuses on behavior, not identity

Person with a substance use disorder

Junkie

Shows respect for lived experience.

Person who engages in sex work

Prostitute

Shows respect for lived experience.

Incarcerated person

Prisoner

Person-first over criminal label.

Substance Use Episode

Relapse

Normalizes the cyclical nature of healing.

Free Download

You don’t have to choose between being real and being respectful. This guide helps you say what needs to be said—without hurting the people you care about most.